V and Multimedios team up on Mexico connected TV ads
V has partnered with Grupo Multimedios to sell and expand advertising across the VIDAA smart TV platform in Mexico, aiming to deepen local reach as connected TV grows. The deal combines VIDAA’s scale with Multimedios’ advertiser relationships and media inventory, including display, video and TV channels.
Why it matters: - Connected TV is taking a bigger share of advertiser budgets in Mexico. - The partnership gives brands another route to reach viewers on the largest screen in the home. - V gains a local sales and media partner with established relationships across Mexico.
What happened: - V announced a strategic advertising partnership with Grupo Multimedios in Mexico City on June 22, 2026. - Grupo Multimedios will represent advertising inventory across VIDAA’s ecosystem in Mexico. - The agreement covers display advertising, video advertising and opportunities in VIDAA’s TV Channels offering.
The details: - V is the global platform company behind VIDAA. - Grupo Multimedios is one of Mexico’s largest media, content and advertising companies. - The partnership connects VIDAA’s Smart TV reach with Multimedios’ commercial expertise and advertiser relationships. - Multimedios’ portfolio includes television, digital, radio, out-of-home and content assets. - The company highlighted Milenio Television and Channel 6 as part of that portfolio. - VIDAA gives advertisers access to display, video and FAST channel advertising opportunities. - V said the partnership is part of a broader strategy of working with local media organizations in key markets. - V said VIDAA powers millions of TVs worldwide and continues to expand across content, advertising, commerce and technology ecosystems. - VIDAA is one of the largest Smart TV platforms in Mexico. - V cited Omdia data showing VIDAA had the largest unit growth among global Smart TV platforms between 2023 and 2025.
Between the lines: - The deal reflects a local-sales model for connected TV, where platform scale alone is not enough. - Multimedios brings market access and trust with Mexican advertisers and agencies. - V is using local media partners to make VIDAA more competitive in markets where connected TV adoption is accelerating. - The partnership also suggests more inventory will be monetized as VIDAA expands its TV Channels and FAST offerings.
What's next: - V and Multimedios will push more connected TV inventory to advertisers in Mexico. - The companies are positioning the deal to create more premium advertising options on VIDAA. - V is likely to keep pursuing similar partnerships in other markets as part of its local-partner strategy.
The bottom line: - V is betting that local media expertise will help VIDAA convert smart TV scale into faster connected TV ad growth in Mexico.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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